How I approach SEO and AI visibility questions, what the evidence supports and where I would start. With examples, sources and tools you can try yourself.
Your business did not appear in a ChatGPT answer. Before changing the website, I recommend checking what was asked and what came back. This guide explains how to record the check, repeat it and choose what needs attention.
Read the guideYour business did not appear in a ChatGPT answer. Before changing the website, I recommend checking what was asked and what came back. This guide explains how to record the check, repeat it and choose what needs attention.
A page missing from the index is not a reason to rewrite the whole site. I start with URL Inspection in Search Console and compare what Google last crawled with the page as it is now.
Before moving a site, I want to know where every important URL will lead, who will check it and what happens if something goes wrong. This checklist covers the work before and after launch.
In the recorded check on September 10, 2026, the site passed both Lighthouse Agentic Browsing audits. Yet its inquiry form returned an error that did not explain what to fix. I would check whether an AI agent can complete the request when something goes wrong, as well as whether it can identify the controls.
If your team can work on one page this month, how should you choose it? I suggest starting with what a customer needs to understand before contacting you. Keyword research helps you investigate how they search for that information and what your page needs to explain.
Share your site and what is getting in the way. We’ll work out what to check.
