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What should you check before changing your site?

How I approach SEO and AI visibility questions, what the evidence supports and where I would start. With examples, sources and tools you can try yourself.

SEO / GEO / AEOAll articles
AI search2 min read

Does AI mention your business? Start with a repeatable check

Your business did not appear in a ChatGPT answer. Before changing the website, I recommend checking what was asked and what came back. This guide explains how to record the check, repeat it and choose what needs attention.

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All articles

05
Technical SEO12 min read

Agentic Browsing: why did the form fail after passing Lighthouse?

In the recorded check on September 10, 2026, the site passed both Lighthouse Agentic Browsing audits. Yet its inquiry form returned an error that did not explain what to fix. I would check whether an AI agent can complete the request when something goes wrong, as well as whether it can identify the controls.

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A question about your website?

Share your site and what is getting in the way. We’ll work out what to check.

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