How I approach SEO and AI visibility questions, what the evidence supports and where I would start. With examples, sources and tools you can try yourself.
Your business did not appear in a ChatGPT answer. Before changing the website, I recommend checking what was asked and what came back. This guide explains how to record the check, repeat it and choose what needs attention.
Read the guideYour business did not appear in a ChatGPT answer. Before changing the website, I recommend checking what was asked and what came back. This guide explains how to record the check, repeat it and choose what needs attention.
A page missing from the index is not a reason to rewrite the whole site. I start with URL Inspection in Search Console and compare what Google last crawled with the page as it is now.
Before moving a site, I want to know where every important URL will lead, who will check it and what happens if something goes wrong. This checklist covers the work before and after launch.
A local form test on 10 September 2026 exposed a mismatch between browser and server validation. Lighthouse did not exercise that form submission.
If your team can work on one page this month, how should you choose it? I suggest starting with what a customer needs to understand before contacting you. Keyword research helps you investigate how they search for that information and what your page needs to explain.
Suppose your product page promises to save a team hours of work. It also displays client logos and a founder photo. To judge whether the promise applies to them, readers need to know how the time saving was measured and under what conditions. That is where I would start the review.
An iGaming website reportedly increased its monthly organic traffic from 5,647 to 30,022 visits in three months.
Imagine an SEO proposal arriving with a new priority: “The leak proved Google ranks by clicks, so this month we should invest in raising CTR.” This is an illustrative scenario. The decision it raises is practical: does the source actually support the task being proposed?
Share your site and what is getting in the way. We’ll work out what to check.
