What does AI say about you?
Start with a record.
Build a question set you can return to. Record answers and their sources, then compare checks using evidence.
Build your worksheetThree steps to a repeatable check.
- 01
Define the check
Choose a language, audience and one system. Edit questions to reflect real customer decisions.
- 02
Run and record
Carry out the checks yourself in your chosen system. Save the answer, sources, date and context for each run.
- 03
Compare carefully
Compare checks under similar conditions. Keep questions that name your brand separate from general questions.
02 / REFINE THE QUESTIONS
Define the check to get editable questions and a downloadable worksheet.
03 / DOWNLOAD AND RECORD
— planned checks
The file includes a row for each repeat, with fields for time, context, observations and evidence. Every row starts as not_run. Column names and status values are in English for a consistent format.
What counts as a result?
- Mention
- The brand name appears in the answer. This does not necessarily mean a citation or recommendation.
- Citation
- A brand-owned asset is used as a source. Save the exact URL, even if the brand is not mentioned by name.
- Recommendation
- The answer presents the brand as a suitable option for the need being checked. Record any qualifications.
- Accuracy
- Check claims against a reliable source. Leave unverified information marked as not assessed.
A small percentage. A lot of context.
Illustrative example: if a brand is mentioned in 3 of 6 completed answers, the sample mention rate is 50%. Two failed checks are recorded separately; they do not automatically become absent mentions. This describes the sample, not market share.
The number of repeats is a practical choice, not a statistical threshold. This worksheet does not measure demand, revenue or every possible answer. Keep systems, languages and question types separate when comparing results.
Turn the findings into a work plan.
GEO/AEO consulting connects buyer questions, brand information and practical next steps.
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