What does AI say about you?
Start with a record.
Before deciding what to change on your site, I recommend saving the questions you asked and the answers you received. This worksheet helps you record mentions, citations and recommendations, then check what changes next time.
Build your worksheetThree steps to a repeatable check.
- 01
Define the check
Choose a language, audience and one system. Edit questions to reflect real customer decisions.
- 02
Run and record
Carry out the checks yourself in your chosen system. Save the answer, sources, date and context for each run.
- 03
Compare carefully
Compare checks under similar conditions. Keep questions that name your brand separate from general questions.
Collect answers or log repeated checks?
The worksheet helps you record manual checks. To collect ChatGPT and Gemini answers with sources and timestamps, use the visibility checker.
Open the AI visibility checker ↗02 / REFINE THE QUESTIONS
Define the check to get editable questions and a downloadable worksheet.
03 / DOWNLOAD AND RECORD
— planned checks
The file includes a row for each repeat, with fields for time, context, observations and evidence. Every row starts as not_run. Column names and status values are in English for a consistent format.
What counts as a result?
- Mention
- The brand name appears in the answer. This does not necessarily mean a citation or recommendation.
- Citation
- A brand-owned asset is used as a source. Save the exact URL, even if the brand is not mentioned by name.
- Recommendation
- The answer presents the brand as a suitable option for the need being checked. Record any qualifications.
- Accuracy
- Check claims against a reliable source. Leave unverified information marked as not assessed.
How should you interpret the mention rate?
Illustrative example: if a brand is mentioned in 3 of 6 completed answers, the sample mention rate is 50%. Two failed checks are recorded separately; they do not automatically become absent mentions. This describes the sample, not market share.
The number of repeats is a practical choice, not a statistical threshold. This worksheet does not measure demand, revenue or every possible answer. Keep systems, languages and question types separate when comparing results.
Turn the findings into a work plan.
We can review the answers you collected, identify missing or incorrect information and decide what to update on your site.
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