A baseline assessment
Review the website, competitors and available data. Separate observations, hypotheses and questions that need investigation.
Illustrative example · Real Ahrefs data, fictional company

SEO consulting with Nir Levi: competitor research, opportunity assessment and a practical roadmap connecting search, content and business goals.
Prepare your inquiryIf your SEO task list keeps growing, I suggest checking which tasks serve your business objective. We’ll examine customer searches, what they find on the site and where your team can make a useful improvement.
Review the website, competitors and available data. Separate observations, hypotheses and questions that need investigation.
Connect customer questions, website pages and the decisions your buyers need to make.
Tasks with a rationale, team dependencies and a way to check progress.
Walk through the plan together, resolve open questions and agree on the next steps.
Before adding a task based on “the Google leak” to an SEO roadmap, check what the source supports and what should change. The guide shows how to move from a claim to a team decision.
The guide’s query-to-page map connects what a buyer searches for with the page that should answer it. Search data and intent inform the choice between a product page, a guide and a comparison.
This demonstrates prioritization, not client results. Your roadmap adds the available website data, business objective and the team’s implementation capacity.
Read the research and page map ↗Agree on relevant measures: visibility for useful searches, visits to important pages and qualified inquiries. More traffic alone does not necessarily mean business progress.
Define the challenge, objective and data needed.
Gather evidence about the website, content and competition.
Build a plan and work with your teams within the agreed scope.
Review what changed and decide what comes next.
Yes. The engagement can focus on diagnosis, prioritization or a second opinion while your team continues to lead implementation.
Your website, business objective and main question. We then agree which data and read-only access the assessment needs.
It depends on the starting point and pace of implementation. Set milestones after the assessment without promising rankings or an outcome date outside our control.