Nir Levi at a glance
- Role: GEO, AEO and SEO consultant; founder, Madrank Digital Ltd (Haifa, Israel) and Godrank
- Experience: 18+ years in search, since 2008
- Works with: SaaS companies, startups, large organizations, multilingual and multi-region websites
- Languages: Hebrew, English
- Tools: DataForSEO LLM Mentions and LLM Responses, Ahrefs, Google Search Console, and the AI visibility checker on this site
- Contact: niro@nirlevi.com · LinkedIn
Documented client scope: Casino.com, international SEO consulting in 2018–2020 for the UK, Germany, France and Spain. Scope on the About page; performance figures have not been published.
What GEO involves
Generative Engine Optimization, or GEO, concerns how a company appears in AI-generated answers. When a customer asks ChatGPT to compare solutions, for example, we can check whether your company appears, whether its description is accurate and which sources the answer links to.
The work covers content, access to the website and company information in external sources. It overlaps with SEO, but the answers themselves need measuring too. A strong Google ranking does not guarantee a citation in a particular answer.
Problems worth investigating
- Incomplete comparisons. Buyers want to understand fit, pricing and capabilities. We check whether your pages and the sources cited in answers explain them.
- Inconsistent names and facts. A renamed product may still have old pages and profiles. We identify discrepancies and recommend updates.
- Differences between languages. Each language is assessed separately; the same wording and competitors may not suit every market.
- Content that is hard to access. We check blocking, JavaScript dependencies and login requirements according to the provider and access method.
- Website changes. Domain and URL migrations should include checks of previously cited pages, redirects and access to the new URLs.
How we work together
We start with customer questions, examine answers and sources, then decide what your team should address.
1. Record the starting point
Agree on questions, systems and languages for your audience. Save answers, dates and cited URLs for later comparison. Research-tool estimates stay separate from answers collected in live tests.
2. Identify the information buyers need
Break broad questions into useful research topics, such as price, integrations and support. These are research hypotheses; we call them searches executed by a system only when a record supports that claim.
3. Check company information
Review company and product names, descriptions and links across the website and relevant profiles. Check that Schema describes the same information readers see.
4. Review external sources
Examine review sites, comparisons and publications cited in answers. Recommend corrections to outdated information within each site’s rules. Publication and citation decisions remain with the external party.
5. Improve website answers
Write direct explanations with examples and sources where useful. Readers should understand the product and who it suits. See the AEO expert page for this part of the work.
6. Check access to content
Check robots.txt, server responses and readable page content. Distinguish search access from training use: for example, OpenAI separates OAI-SearchBot from GPTBot.
7. Repeat the checks
Repeat questions under recorded conditions and compare mentions, links and factual accuracy. Agree on the frequency and support before work begins.
What you receive
- A baseline record: questions, answers, systems and sources checked.
- Prioritized tasks: what to change, where, why and who will do it.
- Information and Schema guidance: consistent descriptions of the company and products.
- External-source review: facts to update and where they appear.
- Content briefs or page rewrites: according to the agreed scope.
- Follow-up comparison: where included, record what changed and what did not.
How we assess progress
Track three things separately: whether the company is mentioned, whether the answer links to your site and whether the information is accurate. Also calculate the proportion of collected answers that mention the company, by system and language. This describes the sample, not the company’s market share.
Visits and customer inquiries are separate measures. A citation does not establish that anyone clicked it, and a click does not establish that an inquiry arrived.
An inspectable record: Hebrew and English answers
The study published on this site collected 24 Perplexity answers to six buying questions on 11 October 2026, twice per language. Collection and calculations used Codex assistance; Nir’s interpretation appears separately in the report.
Each tracked category brand appeared in all four answers for its category, while average cross-language source-host overlap was 34.7%. I recommend checking each language separately and retaining answers and links to identify information worth investigating on the website.
Read the full study · Download the answers and calculations. This is a small, one-day Perplexity panel, not a client result or a comparison of AI engines.
Who this work suits
SaaS companies, startups and enterprises that want to understand how AI describes them, with teams able to update the website after the review. The scope can cover one language or several markets.
If important pages are blocked or the team cannot currently edit the site, start there. Priorities should reflect what can be implemented.
Frequently asked questions
What does a GEO expert in Israel do?
Examines how a company appears in AI answers, which sources support those answers and what information needs improvement. Work can cover Hebrew and English according to the audience and market.
Is GEO the same as SEO?
They overlap in content and technical work. SEO measures include impressions, rankings and search visits. GEO also examines mentions, citations and factual accuracy in AI answers.
Which AI systems are covered?
We agree on relevant systems in advance, such as ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity or Claude. Each is checked separately with its test conditions recorded.
How do you measure AI visibility?
Save questions and answers, count mentions and links separately and check factual accuracy. Start with the AI visibility checker; a broader assessment can include further questions and repetitions.
How long until answers change?
There is no dependable date for AI answers to change. We agree on a work schedule and follow-up checks, then examine what happened after the changes were published.
Can you guarantee a ChatGPT citation?
No. I can commit to the agreed work: checks, documentation and clear recommendations. The system decides which sources to cite.
Can you work on a site serving other countries?
Yes. I work in Hebrew and English, choosing questions appropriate to each market and audience.
What is the difference between GEO and AEO?
The terms overlap. My AEO work focuses on questions and answers within pages; GEO work also examines external sources and broader visibility. See the AEO expert page.
How do we start?
Send your website and the question you want to investigate. We agree on systems, questions and deliverables, then use the findings to decide whether further work is useful.
Talk about your website
Send your website and a few words about your customers and what you want to improve. We can work out where to start.
Let’s talk · niro@nirlevi.com · LinkedIn
