Content and question map
Review existing content and identify questions that lack a useful answer.
What content will help customers choose you?
Content strategy with Nir Levi: customer questions, purposeful pages, evidence-based briefs and internal links that help readers make decisions.
Prepare your inquiryContent strategy
Before deciding what to write, I want to understand which customer question your site leaves unanswered. We’ll assess the expertise and examples available, then decide whether to create a page or improve an existing one.
- A growing content library needs clearer page priorities.
- Your website does not yet reflect the expertise inside your business.
- Your team needs usable briefs and a consistent editorial process.
What will you receive?
A purpose for each page
Define reader intent, the answer required and the relationship to other pages.
Evidence-based briefs
Proposed structure, expert interview questions, sources needed and boundaries for publishable claims.
A maintenance plan
Content ownership, review triggers and internal links that lead to a useful next step.
HOW WE CHECK PROGRESS
Assess whether content reaches the right people and helps them progress: relevant searches, useful page visits and inquiries. Word counts and article volume are not objectives on their own.
From the first question to the next move.
- 01
Understand
Define the challenge, objective and data needed.
- 02
Investigate
Gather evidence about the website, content and competition.
- 03
Prioritize & implement
Build a plan and work with your teams within the agreed scope.
- 04
Measure & refine
Review what changed and decide what comes next.
Good questions. Clear answers.
Do we need to rewrite everything?
No. Start with a review. Updating a useful page, consolidating overlapping pages or clarifying their purpose may be the better next step.
Does the engagement include writing?
The scope can cover strategy and briefs for your team, or editorial support. Writing and review responsibilities are agreed in advance.
How do you plan Hebrew and English content?
Start with audience questions in each language. For a site primarily serving Hebrew readers, write and edit the Hebrew directly from research before preparing the English version. Facts should remain consistent; wording and paragraph order can differ.
