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Nir Levi: my experience and approach

I’m Nir Levi, an SEO, GEO and AEO consultant based in Haifa and the founder of Madrank Digital and Godrank. I’ve worked in search since 2008 with SaaS companies, startups and large organizations. I help teams understand how their company appears in Google and AI search, and what to improve on their website.

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Nir Levi
Nir Levi · SEO / GEO / AEO

Some of the clients I’ve worked with.

About me and my approach
Let’s talk about your challenge ↗

The recommendation should fit your business.

Before recommending content or website changes, I want to understand your objective. If a page generates no inquiries, we need to examine who visits and what they find. If it does not appear in search, we start with a different investigation. The recommendation should address the problem we find.

The work can cover SEO strategy, a technical review, visibility in AI answers or content planning. We agree on the question, the deliverables and how your team will be involved.

01

Start with a business question

What you want to improve, who your customers are and where search enters their decision.

02

Look at the evidence

Findings from your website and available data, with an explanation of what still needs checking.

03

Make the work usable

Tasks, briefs and priorities that your team can act on.

Working in SEO since 2008.

  1. 2008Started working in SEO.
  2. 2015Founded Godrank.
  3. 2018Founded Madrank.

Madrank and Godrank

I am the founder of Madrank and Godrank. These are my company websites; this personal site describes my consulting services and approach.

Selected Client Engagements & Architectural Scope

Specific commercial deliverables and technical focus areas from past and ongoing advisory work. Client analytics and proprietary conversion figures remain confidential under NDA.

01 / Enterprise B2B SaaS monday.com & ClickCease

Vertical
Work OS & Ad-Fraud Protection SaaS (Global / English)
Challenge
Scaling organic acquisition and high-intent commercial page coverage across fiercely competitive B2B software categories where buyers compare multiple tools before booking a demo.
Work Delivered
Commercial search intent mapping, competitive gap analysis across product, use-case, and comparison templates, and prioritized editorial/technical roadmaps designed for fast execution by in-house marketing and product teams.

02 / Multi-Regional Enterprise iGaming Casino.com, 10Bet & MansionBet

Vertical
Regulated International Online Gaming (UK, Germany, France, Spain & Global Markets)
Challenge
Operating large-scale, multi-language domains in one of the web's hardest, most heavily scrutinized search verticals—requiring strict technical governance across regional subfolders, canonicalization, and localized commercial content.
Work Delivered
Multi-market SEO strategy (2018–2020 for Casino.com across UK, DE, FR, ES), technical crawl and indexation auditing, cross-regional site structure alignment, and high-stakes competitive positioning.

03 / Medical Aesthetics & Consumer MedTech Sensica

Vertical
Direct-to-Consumer & Global Medical Aesthetics Devices
Challenge
Bridging technical product authority with consumer search demand across medical-grade home devices where trust, regulatory clarity, and clear product education drive purchase decisions.
Work Delivered
Organic search audit, category and product-page architecture recommendations, and search-aligned content planning connecting buyer questions to product capabilities.

04 / Digital Health & Telehealth Platform T·TIME (ttime.men)

Vertical
Men's Telehealth & Medical Clinic Platform (Israel / Hebrew)
Challenge
Building organic search authority, clinical trust (E-E-A-T), and AI search visibility from the ground up in a sensitive YMYL (Your Money Your Life) healthcare category.
Work Delivered
Ongoing strategic SEO, GEO & AEO advisory (2026–present), technical architecture governance, medical question-and-answer structuring, and entity alignment across search and AI assistants.

Examples you can inspect.

Explore the evidence already available here: a browser task test, a research example and a working template. Each explains what supports its conclusions and what remains unproven.

Published research on this site · 11 October 2026

Research table showing mentions, official links and source overlap across six categories
The research findings table: two answers per question per language. Collection and calculations used Codex assistance.

Same brands, different sources ↗

Six buying questions in Hebrew and English, with the findings, evidence and Nir Levi’s interpretation for Israeli businesses.

Can an AI agent complete a form? ↗

What happens when a form receives text that is too short, and can it recover? The article documents a test on a local copy of this website, the defect and its fix. Codex performed the checks; this was not a client project.

Which page deserves the next investment? ↗

A B2B keyword research example using tool data, search result comparisons and a way to select a team task. It demonstrates a decision process without claiming an increase in client traffic or inquiries.

Record mentions and sources ↗

Build a question set and retain answers, sources and repeated observations. The worksheet separates mentions, citations and recommendations. It is a working template, not a pre-collected research dataset.

Tests & working tools ↗

Nir Levi, in a few words.

Nir Levi has worked in SEO since 2008. He founded Godrank in 2015 and Madrank in 2018, and advises SaaS companies, startups and large organizations on SEO, GEO and AEO. His approach starts with the business problem and available evidence, then develops priorities, tasks for the team and measurement suited to the question being investigated.

LinkedIn ↗

SEO consulting & strategy

We’ll look at what customers search for, where your site misses out and which opportunities deserve your time. Then we’ll build a plan that fits your business goals and team.

Technical SEO

Pages missing from the index, content that doesn’t render properly or a site migration coming up. I investigate and give developers instructions, including how to check the fix.

GEO / AEO & AI visibility

What do ChatGPT and other AI tools say about your company or category? I review the answers and sources, then recommend changes to your content and company information.

Content strategy

We’ll decide which pages to create, which to improve and where to save the effort. Writers get a brief explaining who each page is for and which questions it needs to answer.

Tell me about your website.

Let’s talk

A website address and a few words about the challenge are enough to start.

The button opens a draft in your email app. Send it from there. You can also copy the brief or write directly to the address below.
niro@nirlevi.com

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